Retail TouchPoints
Benoit Grouchko

Season 02, Episode 02

Using Mobile To Drive Holiday Store Traffic

Featuring: Benoit Grouchko of Teemo and Alicia Esposito of Retail TouchPoints

Smartphones are consumers’ most personal devices. They’re always within arm’s reach — that is, if they’re not already in their hands. Retailers can harness the power of these devices with highly relevant messaging and timely offers, delivered through mobile advertising. During this episode of the Holiday Insights Series, Benoit Grouchko, Co-Founder and CEO of Teemo, shares how retailers can bridge the digital and physical gap successfully, and A/B test throughout the season to maximize marketing results. 

Follow Teemo on Twitter: @Teemo_World 

Holiday Insights Podcast Series


We’re reaching the heart of the holiday season, and the heat is on. You and your team are making your list, checking it twice and ensuring your omnichannel strategies are seamless, personalized and sheer perfection. The Holiday Insights Series was created to help you get timely holiday trends, results and best practices from the industry’s top experts and influencers. Get ready to create some holiday magic. Subscribe now to get the latest episodes right in your inbox.