The holiday season is prime time for your brand to create immersive, relevant and entertaining shopping experiences. But consumer behaviors change when they’re shopping for other people, and they often look for inspiration from a multitude of different channels and sources.
How can your brand successfully understand and respond to customer needs before, during and even after the holiday season? This hub has you covered.
The need to merge the online and store experiences into one smooth, consistent shopper journey isn’t news to any retailer. It’s no longer a way to differentiate; it’s a way to survive.
But retailers aiming to stay top-of-mind during the holiday season better start implementing engagement strategies now — especially to serve the unique needs of today’s channel-agnostic consumer.
Download this special report to discover four steps retailers must take to deliver top-notch experiences across all channels ahead of the peak season, especially as consumers gain access to more shopping choices.
While a well-considered holiday hiring strategy is the bedrock of holiday associate management, retailers still have plenty of opportunities to optimize their workforce approach until Christmas Day. As full-time veterans and temporary part-time workers converge, forming the frontline of the holiday shopping experience, retailers can make the most of their combined abilities to live up to their brand promises — even at the peak of the season. Check out this report to get key best practices for balancing the needs of seasonal associates, full-time associates and the store itself.
Proven Strategies That Bring Holiday Success
And Shopper Happiness Together
It’s the most wonderful time of the year — to meet shoppers where they are with differentiated, personalized experiences.
For the 2019 Holiday Readiness Guide, Salesforce collected practical tips and strategies retailers can apply now, including tools to extend their brands across their owned and third-party channels.
Bring shopper happiness and holiday success together by learning how to:
Retailers only have 26 days between Thanksgiving and Christmas Day. That’s why more brands are attempting to inspire holiday browsing and buying earlier than ever.
But as the countdown clock ticks away, retailers must be agile in their engagement tactics, and respond swiftly to customer behaviors.
Download this tactical guide to learn how you can make agility a powerful strategy for your brand this holiday season.