Your Go-To Resource Holiday Retail News For Optimizing Digital-To-Store Shopping Journeys

The holiday season is prime time for your brand to create immersive, relevant and entertaining shopping experiences. But consumer behaviors change when they’re shopping for other people, and they often look for inspiration from a multitude of different channels and sources.

How can your brand successfully understand and respond to customer needs before, during and even after the holiday season? This hub has you covered.

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Help shoppers enjoy the spirit of the season by creating magic across channels. From in-store services, to curated gift lists and fun social ads, there are a multitude of ways to boost engagement and conversions through Christmas Day.  

Latest Holiday News
December 12, 2019
Seeking to give last-minute holiday shoppers a less stressful buying experience, Old Navy is offering on-demand delivery for shoppers…
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Mobile, BOPIS And Product Curation: How Retailers Can Win The Holiday ‘Choice Cascade’

The need to merge the online and store experiences into one smooth, consistent shopper journey isn’t news to any retailer. It’s no longer a way to differentiate; it’s a way to survive.

But retailers aiming to stay top-of-mind during the holiday season better start implementing engagement strategies now — especially to serve the unique needs of today’s channel-agnostic consumer.

Download this special report to discover four steps retailers must take to deliver top-notch experiences across all channels ahead of the peak season, especially as consumers gain access to more shopping choices.

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Best Practices For Maximizing In-Store Engagement And Revenue. ​

While a well-considered holiday hiring strategy is the bedrock of holiday associate management, retailers still have plenty of opportunities to optimize their workforce approach until Christmas Day. As full-time veterans and temporary part-time workers converge, forming the frontline of the holiday shopping experience, retailers can make the most of their combined abilities to live up to their brand promises — even at the peak of the season. Check out this report to get key best practices for balancing the needs of seasonal associates, full-time associates and the store itself.

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Get Your E-Commerce Experience In Tip-Top Shape!

We’re inching closer towards the peak of the holiday shopping season. So now’s the time to make sure your e-Commerce and mobile experiences are ready to handle the hordes of shoppers expecting fast load times and personalized experiences. This guide, sponsored by Yottaa, features the tactical tips and best practices you need to get your e-Commerce and IT teams on the same page.
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2019 Holiday Readiness Guide

Proven Strategies That Bring Holiday Success
And Shopper Happiness Together

It’s the most wonderful time of the year — to meet shoppers where they are with differentiated, personalized experiences.

For the 2019 Holiday Readiness Guide, Salesforce collected practical tips and strategies retailers can apply now, including tools to extend their brands across their owned and third-party channels.

Bring shopper happiness and holiday success together by learning how to:

  • Boost SEO with holiday-specific shopping pages; 
  • Scale up personalization with artificial intelligence; 
  • Get your site peak performance-ready; and 
  • Much more! 
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6 Trends Dominating This Year’s Holiday Shopping Season

For many retail and brand marketers, the Back to School season is about more than pencils and books. Instead, it marks the countdown to the holiday shopping season, when consumers plan to out-spend every other spending event throughout the year In July 2019, Shopkick polled 29,847 consumers in the United States about their plans for the 2019 holiday shopping season. Explore the six prominent trends that will define this year’s holiday shopping season, as well as recommendations from leading industry experts on how you can make the most of them.
Embrace An Agile Mindset To Maximize Holiday Results
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Want To Boost Q4 Results? Why Agility Is Key To Success

Retailers only have 26 days between Thanksgiving and Christmas Day. That’s why more brands are attempting to inspire holiday browsing and buying earlier than ever.

But as the countdown clock ticks away, retailers must be agile in their engagement tactics, and respond swiftly to customer behaviors.

Download this tactical guide to learn how you can make agility a powerful strategy for your brand this holiday season. 

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