Retail TouchPoints

Season 02, Episode 01

How Will Shopping Events Impact Holiday Discounting Strategies?

Featuring: Sucharita Kodali of Forrester & Alicia Esposito of Retail TouchPoints

Prime Day 2019 has long passed, but its impact remains. After all, Amazon reported that this year’s event was the largest in its history, selling more items than Black Friday and Cyber Monday combined. As Prime Day and Singles’ Day capture more consumer wallet share and media headlines, retailers are considering how these landmark sales “holidays” will influence their core holiday strategies. During this episode of the Holiday Insights Series, Sucharita Kodali, Vice President and Principal Analyst at Forrester, offers commentary on Prime Day performance and what retailers can do to measure up as consumer expectations evolve.

Holiday Insights Podcast Series


We’re reaching the heart of the holiday season, and the heat is on. You and your team are making your list, checking it twice and ensuring your omnichannel strategies are seamless, personalized and sheer perfection. The Holiday Insights Series was created to help you get timely holiday trends, results and best practices from the industry’s top experts and influencers. Get ready to create some holiday magic. Subscribe now to get the latest episodes right in your inbox.