IT’S BEEN A YEAR OF UPS AND DOWNS FOR THE RETAIL INDUSTRY — BANKRUPTCIES WERE AT AN ALL-TIME HIGH AND STORE CLOSINGS CAME THICK AND FAST — BUT IT TURNED OUT THAT REPORTS OF AN “APOCALYPSE” WERE GREATLY EXAGGERATED. ALL HOPE IS NOT LOST, AS RETAIL SUCCESS STORIES FROM MACY’S, NEIMAN MARCUS AND AMWAY AND RESEARCH BUSTING THE “RETAIL APOCALYPSE” MYTH REVEAL A THRIVING (IF STILL CHAOTIC) FUTURE FOR THE INDUSTRY.
RETAIL TOUCHPOINTS’ TOP STORIES OF THE YEAR SPOTLIGHT A VARIETY OF TRENDING TOPICS THAT WERE TOP-OF-MIND FOR RETAILERS IN 2017, INCLUDING THE POWER OF SOCIAL MEDIA ENGAGEMENT, OFF-PRICE RETAIL’S RESILIENCE, EFFECTIVE DIGITAL STRATEGIES AND GEN Z’S CURRENT AND POTENTIAL BUYING POWER.
READ MORE ABOUT THE MOST POPULAR STORIES OF 2017 BELOW AND CHECK OUT OUR TOP STORIES AT MID-YEAR HERE.
@Gymboree faced hardships in 2017 and joined the long list of retailers filing for #bankruptcy. Fortunately, the retailer bounced back a few months later.
@Amway’s unique social media marketing strategy helped the brand launch a new line of products and train independent business owners.
#Offprice retailers may heavily rely on in-store foot traffic, but the savviest ones realize this is no time to avoid an #omnichannel strategy.
The 2019 holiday season showed that retailers are eager and willing to step up their experience games, bringing the best of digital and physical together to engage their customers. Check out this e-Book to discover the five holiday trends that will shape 2020 retail strategies.