Matt Ezyk is best known for his innovative work as Director of Ecommerce for Pet Supermarket. During his tenure, he was recognized for being “inspirational” in how he positioned and streamlined online commerce for the brand using the Salesforce Cloud ecosystem. Key initiatives included:  

• Implementing Buy Online, Pick up In-Store (BOPIS);  
• Transforming fulfillment from all DC-based to mostly in-store using Ship from Store and BOPIS functionality; and  
• Increasing conversions using the Einstein integrated recommendations engine.

Matt was also recognized by peers for driving the implementation of an AI system for inventory allocation at Pet Supermarket, helping optimize inventory management processes and improving overall efficiency. This advancement has allowed the business to make more accurate, real-time decisions, leading to improved customer satisfaction and decreased processing times. The retailer also now uses AI for real-time rate shopping to enhance same-day delivery services, providing customers with more cost-effective and timely shipping options.  
 
Matt’s proficiency using AI has driven revenue growth and enhanced customer experience, driving him to join as a member of the Retail AI Council. He also has served as a member of Commerce4Good.