With 30 years of experience in marketing and advertising, Lynn Power started the Conscious Beauty Collective (CBC) in 2022 while going through chemotherapy for breast cancer. A traveling pop-up for indie beauty and wellness brands, CBC is designed to leverage retail spaces as a launching pad for co-marketing and to drive collaboration between retailers and brands.
Lynn launched CBC to give smaller clean beauty brands a way to support each other and generate sales. The CBC operates as a true collective, with 30+ brands pitching in to share expenses and provide in-store services such as giveaways, facials and sampling. The team stood up its first pop-up in three months at Stonestown Galleria in San Francisco, and then went on to host pop-ups in Boston, Palm Springs, Calif. and other cities. CBC has grown organically over the past few years, achieving:
- More than 10,000 customer emails acquired;
- A 25% increase in organic social following ;
- A Beauty Matter’s NEXT Awards finalist for Best Pop-up; and
- More than $100,000 in sales generated for indie brands.
In addition to her work with CBC, Lynn also is the acting CEO and Co-founder of premium haircare brand Masami.