Jill Sando brings decades of retail expertise and a unique approach to merchandising informed by both data and science, as well as intuition and trends. Target has established itself as a leader within the private label space through its expansive portfolio of owned brands across five core merchandising categories including apparel and accessories, essentials, home and hardlines, and continues to pave the way in the industry due in part to Jill’s leadership and vision. In fact, Target’s owned brands alone drove more than $30 billion in sales in 2023, and they continue to be a major point of differentiation for Target.
Jill’s keen eye for trend, curation and anticipation of guests’ needs continues to put Target’s multi-category assortment ahead of the competition while bringing a dose of joy to guests everywhere. Throughout her tenure, she has helped position Target as a destination for joy and discovery, which is firmly rooted in the magic mix of owned and exclusive brands, strategic partnerships, and beloved national and DTC brands. Key launches include:
- Target’s modern apparel and accessories brand A New Day;
- Figmint, a sustainably and accessibly designed kitchenware brand;
- Kids’ brand Cat & Jack;
- A successful partnership with Magnolia by Chip and Joanna Gaines;
- A long-term partnership with jewelry brand Kendra Scott; and
- Successful limited-time-only collections with emerging designers and beloved brands like Diane von Furstenberg.