In his first year at WHP Global, Doug Weiss has made digital a unifying force across the company’s entire portfolio of brands. By creating a consistent but flexible digital template for WHP’s brands, he has developed a pilot-and-scale model that has enabled the company to uplevel its digital expertise and footprint while bringing tremendous financial and operational efficiencies.  
 
Previously, WHP Global allowed its acquired brands, including Toys ‘R’ Us, Bonobos, Anne Klein and Rag & Bone, to run their digital footprint independently. However, Doug quickly identified a common digital infrastructure built around Shopify that allowed each brand to have a cohesive digital footprint and sell across many different channels, such as Amazon, Instagram and TikTok. It also allowed WHP to build a better understanding of customers across brands, which ultimately supports more effective cross- and upselling.  
 
Key results of this initiative include: 

• A more than 20% reduction in vendor and software costs; 
• Improved return on ad spend (ROAS) across all digital marketing;  
• 3X growth in cross-brand customers;  
• 20% year-over-year sales growth; and  
• Improved functionality alignment within the digital team. 

 Doug’s 10-year tenure at Instagram and Meta exposed him to a whole portfolio of brands and their needs while enabling him to go deep into digital products. His experience allowed him to move fast in transforming WHP Global and its portfolio of brands.