A media industry veteran, Christine Foster joined Kroger Precision Marketing (KPM) to modernize organizational tech and talent and elevate standards and outcomes for media buyers. She is responsible for a 100+ person team spanning product strategy, media activation, account management and campaign operations. Her team brings new publisher relationships to the forefront, innovative ad units to the marketplace, science-led improvements in buying and more. 
 
Additionally, Christine is spearheading KPM’s media sustainability practices and pushing the digital ad industry to address real challenges caused by its carbon footprint. Her efforts include her participation in Ad Net Zero, the advertising industry’s drive to reduce the carbon impact of developing, producing and running advertising to real net zero, as well as leading its relationship with Scope3. Through both organizations, KPM is the first retail media company to commit to capability and action.  
 
The power of retail media goes far beyond driving performance for brands and improving consumer experiences. Warehouses of computer servers power the digital advertising economy, releasing carbon emissions that affect our planet. By eliminating wasted ad impressions, retail data can reduce carbon emissions in the digital advertising industry. And with Christine leading the charge, KPM is the first retail media network to measure carbon emissions in collaboration with Scope3, paving the way for retail media to make publishers and ad tech more energy-efficient through precision audiences.