Carter Jensen has been a driving force in advancing General Mills’ AI capabilities to better serve consumers worldwide. He spearheaded the development and launch of “Millwright,” a custom-built AI platform that seamlessly integrates into the teams’ existing workflows. With a bespoke design, the platform is tailored to meet the specific needs of the General Mills marketing organization.  
 
By democratizing access to AI capabilities, Carter has empowered teams across the company to leverage this cutting-edge technology rather than confining it to a siloed innovation group. The platform has been widely adopted, with teams from General Mills’ headquarters in Minneapolis to Europe and beyond leveraging its capabilities to create compelling consumer experiences. For example, the platform helps accelerate content creation across various formats, harnessing AI to optimize SEO, personalization and overall performance.  
 
Beyond this impactful initiative and his work driving innovation at General Mills, Carter is actively involved in the THRIVE mentoring program within the company, where he guides and supports the growth of emerging talent. He also serves on the Career & Technical Education Advisory Committee for Mounds View Public Schools, playing a crucial role in shaping the education and professional development of young people.