Store Design & Experience


EVP and Chief Merchandising Officer

Dollar General

As Executive Vice President and Chief Merchandising Officer, Emily Taylor has implemented a strategic vision to help Dollar General continue to innovate, capture growth opportunities and serve customers. Through the retailer’s non-consumable initiative (NCI), featuring seasonal, apparel, home, stationery, party and toys, Emily has facilitated a treasure hunt atmosphere that drives repeat businesses for the Dollar General business.

In 2020, Dollar General unveiled pOpshelf, a new store concept that represents a new stage of innovation for the business. Emily and her team sought to design a differentiated retail concept that largely engages a younger female consumer in a higher-income suburban community. These store concepts have 9,000 square feet of space and encourage browsing by featuring wide aisles, bright lighting and mobile fixtures that accommodate frequent product mix changes. These stores offer a range of categories including seasonal and home décor, arts and crafts, health and beauty aids, party and entertaining goods, and home cleaning supplies. To drive ongoing customer engagement and satisfaction, pOpshelf offers in-store self-checkout; buy-online, pickup in-store (BOPIS) convenience; and shoppable content on popular social networking applications and on the website.

Emily and her team understand thereís no room for complacency as shopper behaviors continue to evolve. She and her team rely on customer insights, robust category management tools and performance analysis to refine assortments and presentations, and deliver experiences that truly delight customers.