Retail TouchPoints

Interactive e-Book

How Brand Leaders Leverage CRM And Location Intelligence To Enrich Their Daily Tasks

Rich consumer data enables brands to respond to the three main pillars of consumer values: invisibility, indispensability and intimacy. Much of the data needed to gain this deeper level of customer insight rests in the CRM systems most consumer-facing businesses already own. What takes it to the next level is the addition of geographic data that puts that data into context based on location. In this interactive e-book, you’ll find out how tasks get easier and more insightful when relevant data is presented geographically for a variety of jobs found in consumer-focused businesses.

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