Retail TouchPoints


Creating Competitive Advantage With Location-Aware Processes

Most retailers see the value of using location intelligence to find alternative sources to help them to manage supply chain disruptions, to optimize the efficiency and profitability of new customer order fulfillment options, and to ensure that that safety — both of customers and employees — is addressed proactively. But after a year like 2020 — a year like no other — what comes next? This survey sets out to answer that question, as well as:

  • How far have retailers progressed in their efforts to infuse operation processes with location intelligence in 2021?
  • What technologies have retailers settled on to make that happen, and what stands in the way?
  • Which operational processes have the most to gain from geo-location awareness?
  • Is location intelligence creating a new competitive edge for winning retailers?

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