Michael Buchalter
Sr. Client Director
SGK
Michael has influenced some of the world’s most desired brands. Drawing from his deep experience as both a global agency partner at SGK as well as brand marketing leader at Adidas, he brings a creative, solution-oriented and supportive approach to his teams to not only inspire but drive results.
As a brand marketer at Adidas, he led consumer behavior data integration into the brand’s wholesale workstreams in order to move to data-driven decision-making. He also led the development and execution of Adidas’ Reverse Retro 2.0 Jersey Campaign in partnership with the NHL, all 32 teams and Dick’s Sporting Goods, as well as the brand’s Mighty Ducks 30th Anniversary in partnership with Disney, among others.
Now, on the agency side, he is a subject matter expert who supports multiple brands as they bring new products to market via omnichannel marketing plans, including: Apple, Asics, Lululemon, Puma, On, Meta, Google, Tesla, Starbucks and Coca-Cola. He also is incredibly active with local communities: Michael is a volunteer youth sports coach, supports internships and networking among the University of Oregon Alumni, and is a board member for the Public School Foundation.
“I love the way we have set up our Brand Experience agency and are empowered by our leadership to use our common sense and do what is right for our clients and consumers. Our favorite times are when our clients come to us with a new challenge, and we have the autonomy to do what is needed to be both set up for success and deliver an exceptional consumer experience.”
How do you explain your profession to people outside of the industry? What do you find most exciting and/or rewarding about this work?
What are the core requirements of your job and how do you measure success?
What is one notable professional achievement you've made over the past year that you are most proud of?
What professional challenge or failure has stuck with you, and how did you embrace it?
What trend or technology do you believe will have the most profound impact on your work (and the work of your peers) over the next year?
If you could say one thing to your younger self, what would it be?
