At Eggland’s Best, Matt leads the digital consumer experience from first touch (including programmatic and social) all the way to point of sale on the digital shelf.

In between these two points, Matt aims to frictionlessly move consumers through the path to purchase by managing creative and packaging artwork development, media spends as well as marketing tech and data strategy, to deliver a strong full-funnel digital commerce approach. He achieves this by collaborating and supporting the great teams behind the company’s brands and executing with retail and media partners. Matt also powered Eggland’s “insatiable need” for digital creative by onboarding several new agency and contract creative resources to deliver more than 500 new pieces of offsite and onsite retail media and digital shelf creative across the entire business.

By bringing a wealth of knowledge and a digital transformation mindset, Matt has quickly made his mark on Eggland’s Best, helping to drive some of its most impactful marketing programs and successes. His contributions range from the small, such as modernizing the brand’s sales PowerPoint template, to the large, organizing the planning and execution of the brand’s multi-million-dollar retail media budget. 

To help democratize an easy understanding of digital metrics, Matt has led the team to focus on understanding the consumer through research, with new vendors focused on digital-first learnings using his SCRAPE score rubric. This rubric allows all team members to measure Share of Voice, Content Accuracy versus the source of truth, Ratings and reviews, Availability on the digital shelf, Pricing versus competition, and Efficiency of media based on ROAS.