At NELSON Worldwide, Mallory oversees the design of various retail projects, exemplifying a blend of innovation, leadership and human-centered design. Her portfolio, including collaborations with high-profile brands such as American Girl, Levi’s and Home Depot, showcases her ability to craft tailored experiences that elevate consumer engagement and brand identity.

Mallory’s approach is characterized by a willingness to take risks, as seen in her recent design of the Levi’s ICON store on the Champs Elysees, Paris. For this project, she evolved the Levi’s brand to embrace its diverse global customer using bold digital experiences, storytelling celebrating the legendary 501 jeans and an immersive entry portal. Her designs are visually compelling and imbued with practicality and operational efficiency, balancing memorable design with functional retail needs.

With a strategic approach to design, proven creativity and an innate focus on end-user needs, Mallory has significantly influenced the retail design industry, including junior designers she mentors and her peers in the Retail Design Institute.