Kelly McDonnell
GM, North America & Global DTC
Grown Alchemist
Over the course of her 18-year career, Kelly has become a digital-first retail pioneer, supporting brands including Bobbi Brown Cosmetics, Elmis and now, Grown Alchemist.
In her current role, she has stretched her expertise to lead the biggest region of North America for Grown Alchemist, which represents 40% of global sales. She finds innovative ways to bring retail to customers, and according to her peers is always on the lookout for new ways to break through, connect with consumers and perfect the full retail ecosystem.
Kelly’s approach is always consumer-centric and creates new ways for brands to put products in their hands in more authentic ways. For example, she helped Grown Alchemist become the exclusive on-board amenity partner for Delta Airlines, and helped the brand replace Kiehl’s skincare in Equinox gyms.
How do you explain your profession to people outside of the industry? What do you find most exciting and/or rewarding about this work?
What are the core requirements of your job and how do you measure success?
What is one notable professional achievement you've made over the past year that you are most proud of?
What professional challenge or failure has stuck with you, and how did you embrace it?
What trend or technology do you believe will have the most profound impact on your work (and the work of your peers) over the next year?
If you could say one thing to your younger self, what would it be?
