Jonathan Cole
Commerce Media Lead, Sr. Manager
Tinuiti
Jonathan Cole, who has been a commerce media lead at Tinuiti since 2019, has a strategic acumen that has significantly boosted revenues for top-tier clients like Honest, Sony, Kraft-Heinz and Under Armour. Additionally, he is frequently asked to pilot new Amazon products and features, helping to shape their functionality and establish use cases.
Jonathan’s achievements have earned him the Zach Ciperski Award, Tinuiti’s highest honor, and finalist positions in prestigious industry awards, including Modern Retail and Digiday Media Buying and Planning Awards for his innovative campaigns with Honest and Sony.
Complementing his professional prowess, Jonathan is deeply committed to mentorship. Collaborating with Sony, Tinuiti leadership and the San Diego non-profit Reality Changers, he orchestrated a digital marketing career day for high school students aiming to become first-generation college students. The winning team was presented with internship offers at Tinuiti.
“When in doubt, say yes and figure it out later. In our industry, there can be a sense of imposter syndrome when presented with new opportunities. Building a career in startups, you don’t have a playbook and you’re forced to figure it out through trial and error. Saying yes leads to growth and opportunity; you can’t be afraid to fail.”
How do you explain your profession to people outside of the industry? What do you find most exciting and/or rewarding about this work?
What are the core requirements of your job and how do you measure success?
What is one notable professional achievement you've made over the past year that you are most proud of?
What professional challenge or failure has stuck with you, and how did you embrace it?
What trend or technology do you believe will have the most profound impact on your work (and the work of your peers) over the next year?
If you could say one thing to your younger self, what would it be?
