Jacob Zuppke
CEO, President & Board Member
Whisker
Jacob Zuppke joined Whisker in 2015 as employee number 25 and quickly ignited topline growth for the company through digital marketing and the launch of Litter-Robot 3. Over the next three years, Whisker tripled its revenue as Jacob led the transformation of its marketing with influencer marketing, social initiatives, data-driven ecommerce strategies, a rebrand and more.
Over the past nine years, Jacob has held multiple roles in the company, now serving as President, CEO and Board Member. Under Jacob’s leadership, Whisker has sold more than one million robots, hosts 1.35+ million website visitors monthly, has more than 70,000+ Litter-Robot reviews and holds more than 65 global patents. This has resulted in Litter-Robot becoming the highest-rated product in the category.
Jacob has been instrumental in developing Whisker’s retail strategy, helping lead Whisker’s launch into Best Buy, PetSmart, Chewy, Amazon, Costco and many regional specialty stores.
“Build strong teams and even when it’s difficult, make the hard decisions to remove those that don’t match your company’s culture.”
How do you explain your profession to people outside of the industry? What do you find most exciting and/or rewarding about this work?
What are the core requirements of your job and how do you measure success?
What is one notable professional achievement you've made over the past year that you are most proud of?
What professional challenge or failure has stuck with you, and how did you embrace it?
What trend or technology do you believe will have the most profound impact on your work (and the work of your peers) over the next year?
If you could say one thing to your younger self, what would it be?
