Halli Goddard
Market Planning Manager – Media Activation
Kroger Precision Marketing & 84.51°
Halli Goddard has 15 years of experience in broadcasting and digital media. As Market Planning Manager of Media Activation for Kroger Precision Marketing, Goddard is responsible for partner expansion, contract and terms and conditions support and compliance guidance across the diverse landscape of onsite media, programmatic display, online video, connected TV, audio, social, in-store media and emerging channels.
In her most recent role with KPM, she helped forge transformative connected TV collaborations with giants like Disney and Roku. By focusing on partnership expansion, Halli can deliver on the mission of retail media by bringing relevancy and accountability to the media space through data collaborations and connectivity, privacy reviews and contributing toward defining industry standards. She immerses herself in the intersection of data usage and data privacy in order to support not just KPM but also to champion consumers’ data rights.
Prior to joining KPM, she held the position of Senior Broadcast Specialist at Empower MediaMarketing and Media Director at Curiosity.
“My advice to emerging leaders is to embrace collaboration. Actively seek out opportunities to work with diverse teams, encourage open communication, and create a culture where everyone’s input is valued. By doing so, you’ll not only achieve your goals more effectively but also inspire innovation, drive your organization forward and learn more in the process.”
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What professional challenge or failure has stuck with you, and how did you embrace it?
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If you could say one thing to your younger self, what would it be?
