As Senior Director of Retail Data Partnerships at The Trade Desk, Ellen is a champion for the commerce marketing industry, working closely with retailers to expand their value for marketers and cementing retail data’s role in digital advertising.

Ellen helps retailers expand their offerings to brands outside of onsite advertising via their retail data. Her nuanced understanding of the retail media landscape has been integral in working with nearly all major U.S. retailers, including Kroger, Albertsons and Dollar General, to share their data with advertisers in The Trade Desk platform. She also works with agencies and advertisers to show how their media campaigns can be more successful by incorporating this valuable data into their ad targeting, audiences and measurement.

In the past year, Ellen has been instrumental in brokering major partnerships between The Trade Desk and retailers. Some of her most recent accomplishments include securing Macy’s, Inc. and Instacart as data providers in The Trade Desk’s platform.