Carley Stypula
Sr. Manager, Omnichannel Operations
Ulta Beauty
Carley’s role at Ulta Beauty centers on launching and optimizing associate-delivered omnichannel capabilities, ensuring seamless integration across various touch points. She is always looking to improve the guest experience and ensure stores are running operationally sound.
Carley specializes in leading cross-functional projects that introduce new omnichannel capabilities and enhance existing ones. For example, she drove the launch of Ulta’s Buy Online, Pick up In-Store initiative. This achievement was the result of a highly collaborative effort across various teams, including store teams.
“The [industry’s] constant evolution keeps things exciting, as there is always something new to learn and explore. I find it invigorating to observe how other retailers innovate and enhance their brands and guest experiences, continually setting new benchmarks and inspiring fresh ideas.”
How do you explain your profession to people outside of the industry? What do you find most exciting and/or rewarding about this work?
What are the core requirements of your job and how do you measure success?
What is one notable professional achievement you've made over the past year that you are most proud of?
What professional challenge or failure has stuck with you, and how did you embrace it?
What trend or technology do you believe will have the most profound impact on your work (and the work of your peers) over the next year?
If you could say one thing to your younger self, what would it be?
