Alexandra Vailas
SVP of Brand Marketing
DYPER
Alexandra (Alex) Vailas is the SVP of Brand Marketing for DYPER, responsible for brand storytelling and leading cross-functional execution of all marketing strategies to increase sales and brand awareness in the baby space.
Through the marriage of objectives and research, Alex has established a more impact-oriented storyline for the CPG brand, which is to provide diapers and baby products that are kind to infants and our planet. Under her leadership, from 2022 to 2023 DYPER increased brand awareness 6%, purchases 1%, consideration 1.5% and share of voice 1%.
Alex is a multi-faceted creative who, over her career, has driven vision, storytelling, and positive business results for Fortune 500 companies like Kroger and Thor Industries. Her diversified marketing industry experience spans from creator to agency to brand, which helps her understand the unique challenges and expectations of each. She is an influencer marketing veteran with more than 15 years of experience and over one million followers and has executed many brand partnerships with top-tier brands like Target, Anthropologie and Home Depot.
Outside of work, Alex supports women through pivotal moments of change and reinvention through her coaching business and by volunteering with Fresh Start. Most importantly, Alex enjoys spending time with her two kids.
“My biggest career accomplishment has been successfully transitioning from a full-time creator and business owner to an intrapreneur and marketing executive. This pivot allowed me to bring a unique perspective and a wealth of diverse experiences to the corporate environment. Bringing an entrepreneurial spirit to a corporate environment has enabled me to drive innovation, foster a culture of creativity and implement effective marketing strategies that resonate with consumers. It has also allowed me to mentor and inspire others, sharing my experiences and encouraging a more dynamic and agile approach to business challenges.”
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What professional challenge or failure has stuck with you, and how did you embrace it?
What trend or technology do you believe will have the most profound impact on your work (and the work of your peers) over the next year?
If you could say one thing to your younger self, what would it be?
