How do you explain your profession to people outside of the industry? What do you find most exciting and/or rewarding about this work?

What are the core requirements of your job and how do you measure success?

The core requirements of my job include developing supporting propositions and luxury tools for global luxury spirit brands, as well as leading cross-functional teams to excel in an omnichannel approach, particularly in ecommerce. Success is measured through enhanced shopper engagement, successful cross-functional collaboration, and increased ecommerce sales for luxury spirit brands.

What is one notable professional achievement you've made over the past year that you are most proud of?

I’m proud of transforming execution standards for luxury spirit brands by transitioning from a traditional CPG model to a luxury framework, achieved through effective capability building and successful pilot initiatives in key markets. This shift enabled decentralized production, reduced carbon footprint and maintained consistent global visual aesthetics.

What professional challenge or failure has stuck with you, and how did you embrace it?

One notable professional challenge was bringing various stakeholders on board during the pilot of a new concept. Overcoming this, I embraced a clear vision, a simple framework and consistent engagement. This experience taught me the importance of effective communication and collaboration, which I now apply to navigate challenges and achieve successful outcomes in my work.

What trend or technology do you believe will have the most profound impact on your work (and the work of your peers) over the next year?

I consider storytelling a crucial skill in any industry, particularly working with brands. Looking ahead, I believe that AI will be the most impactful trend. Learning to effectively leverage AI will be of paramount importance in the coming year. Just as early internet adopters gained an advantage, mastering AI will be key for success in the future.

If you could say one thing to your younger self, what would it be?

Remember that learning doesn’t stop with a degree or early career success. Staying relevant as a leader means continuously adapting and acquiring new skills. Embrace change, seek out new ideas and stay open to evolving your approach.