How do you explain your profession to people outside of the industry? What do you find most exciting and/or rewarding about this work?

Michelle has been leading the UGG marketing business for the last six years and has been key to the success of the brand. She continues to push the boundaries of digital marketing and engagement to keep UGG at the forefront of competition.

Michelle has launched integral initiatives at the company, including the push to better integrate first-party data into the brand’s tech stack to enhance understanding of consumer behavior, as well as the use of AI and performance data to improve their creative strategy. Due to Michelle‚Äôs efforts, UGG has been leading in the digital transformation space and her focus on consumer-based marketing has led to significant growth in the brand’s DTC business.

What are the core requirements of your job and how do you measure success?

What is one notable professional achievement you've made over the past year that you are most proud of?

What professional challenge or failure has stuck with you, and how did you embrace it?

What trend or technology do you believe will have the most profound impact on your work (and the work of your peers) over the next year?

If you could say one thing to your younger self, what would it be?