The last year has been busy! We tripled the size of the business and took it from a single NYC pop-up to a nationwide brand with three flagship venues and significant year-over-year growth from the year prior. In Q1 of 2023 alone, we were 40% over business projections nationwide, which was remarkable given that January is historically the slowest time for sales! Our foot traffic is upwards of 2,000 visitors in each market per day — beating pre-pandemic traffic — with visitors averaging 90- to 120-minute stays. These numbers reflect that our dynamic marketing and customer acquisition strategy is working and there’s a lot to be proud of.
Metrics aside, I’m also really proud of the relationship building that has developed over the last year with our customers and teams, as well as current and prospective partners. We’ve retained and expanded our brand collaboration with Elmer’s and Kinetic Sand, added new collaborations with Google, Blue Man Group, Hershey, Shake Shack and more. Our internal team has expanded to cover digital expertise, social community management, influencer collaborations and additional creative services. We’re also deeply proud of our hyper local ties in each market with cultural institutions and beloved organizations such as The Museum of Science and Industry in Chicago, the Human and Civil Rights Museum in Atlanta and the Empire State Building in New York City.