How do you explain your profession to people outside of the industry? What do you find most exciting and/or rewarding about this work?

Elizabeth Jones is a remarkable contributor to the retail industry, with a fashion career that spans more than 17 years. She has a vast amount of experience in fashion buying and product development, is a specialist in the fields of ecommerce and fast fashion, and has held high profile buying leadership roles for several global brands, including Princess Polly, Missguided, C&A, and Cotton On.

Elizabeth is an expert at launching brands in new territories and has been instrumental in launching Australian brands in the northern hemisphere and the U.S. She is also an expert in the field of ethical sourcing and sustainability, having launched an ethical sourcing training program that was recognized by Labour Behind the Label. She has completed innovative and remarkable work, helping launch new product categories for brands, developing an inclusive, lower impact and ethical assortment and creating strategies to reduce cover while maintaining healthy inventory positions. She has served on the Missguided Product Board, ESG Board, and as a mentor to Buyers.

What are the core requirements of your job and how do you measure success?

What is one notable professional achievement you've made over the past year that you are most proud of?

What professional challenge or failure has stuck with you, and how did you embrace it?

What trend or technology do you believe will have the most profound impact on your work (and the work of your peers) over the next year?

If you could say one thing to your younger self, what would it be?