How do you explain your profession to people outside of the industry? What do you find most exciting and/or rewarding about this work?
Callie is Chief Brand Officer of children’s apparel brand Hanna Andersson and was recognized not just for her deep expertise but her commitment to inspiring her team. She brings a brand-first mentality to Hanna Andersson and encourages her team to think creatively and truly get to know its customer.
Callie has built her career in the retail industry working for iconic apparel brands. Prior to joining Hanna Andersson in 2022, she held the role of Head of Brand Marketing and Public Relations for Anthropologie Group, where she led and accelerated a powerful marketing strategy driving awareness nationally and introducing the brand to the next generation of consumers. During her time at David’s Bridal she relaunched the brand’s social channels to generate interest with a younger demographic. She was also part of the original marketing team for Athleta, which has been lauded for its dedication to authentic and relevant brand marketing.
Callie has built her career in the retail industry working for iconic apparel brands. Prior to joining Hanna Andersson in 2022, she held the role of Head of Brand Marketing and Public Relations for Anthropologie Group, where she led and accelerated a powerful marketing strategy driving awareness nationally and introducing the brand to the next generation of consumers. During her time at David’s Bridal she relaunched the brand’s social channels to generate interest with a younger demographic. She was also part of the original marketing team for Athleta, which has been lauded for its dedication to authentic and relevant brand marketing.
What are the core requirements of your job and how do you measure success?
What is one notable professional achievement you've made over the past year that you are most proud of?
What professional challenge or failure has stuck with you, and how did you embrace it?
What trend or technology do you believe will have the most profound impact on your work (and the work of your peers) over the next year?
If you could say one thing to your younger self, what would it be?
