How do you explain your profession to people outside of the industry? What do you find most exciting and/or rewarding about this work?

What are the core requirements of your job and how do you measure success?

As the Sr. Manager of Digital Product Management, my role is a dynamic mix of responsibilities that center on steering the ship toward successful digital products and services. Though there are many core requirements and responsibilities, there are top three areas that are close to my heart:

  • Strategic Product Leadership: I steer our digital products towards success by setting a clear strategic vision that aligns with our business goals and market trends.

  • Cross-Functional Collaboration: I work closely with diverse teams to ensure seamless execution of our product plans, fostering a collaborative environment for effective problem-solving.

  • User-Centric Mindset: Advocating for our users, I gather insights and feedback to ensure our products truly address their needs, providing value and a satisfying experience.

  I measure success in a myriad of ways depending on the project:

  • Performance Metrics: I love to use data-driven metrics like user engagement, conversion rates and customer satisfaction to gauge how effectively our products are performing.

  • Project Delivery: Successful delivery of projects on schedule and within budget is a tangible measure of effective project management and resource allocation.

  • User Feedback: Direct input from users (internal and external) provides a pulse check on how well our products meet their expectations, helping us refine and improve our offerings.

What is one notable professional achievement you've made over the past year that you are most proud of?

One of my most notable professional achievements over the past year that I take immense pride in is the successful redesign of our post-purchase experience. This project demanded a holistic approach, involving collaboration with cross-functional teams, careful analysis of user feedback and a deep understanding of our customers’ needs.

By revamping the post-purchase experience, we were able to create a seamless and enjoyable journey for our customers after they make a purchase. We strategically focused on enhancing every touch point, from order confirmation to delivery tracking and follow-up communication. Through intuitive design, clear information presentation and personalized interactions, we aimed to turn a simple transaction into a memorable and delightful moment for our customers.

The results have been truly gratifying. We’ve witnessed an uptick in customer satisfaction scores, a decrease in customer inquiries and an increase in repeat purchases. Furthermore, the positive feedback we’ve received from our customers reaffirms that we’re moving in the right direction.

This achievement has underscored the importance of a customer-centric approach and the value of collaboration across teams. It’s a testament to the power of design thinking and strategic implementation in creating meaningful improvements that resonate with our customers. I’m excited to carry this momentum forward as we continue to enhance the overall customer experience.

What professional challenge or failure has stuck with you, and how did you embrace it?

One pivotal experience in my career involved leading a project that required adapting our initial strategy due to shifting market dynamics. This challenge emphasized the importance of adaptability and strategic flexibility.

To navigate this, I conducted a dynamic analysis of the changing market landscape, collaborating closely with cross-functional teams to gather diverse insights. This collective approach ensured our response was comprehensive. Instead of viewing the situation as a hurdle, I embraced it as an opportunity to refine our strategy. We adjusted our approach to leverage emerging trends, showcasing resilience and flexibility.

Transparent communication played a vital role; sharing our shifts and rationale fostered trust and alignment with stakeholders. Post-project, we conducted a review to extract lessons, reinforcing the value of agility and innovation in adversity.

As a leader, this experience prompted my evolution towards guiding teams through uncertainty. It highlighted agility, communication and visionary thinking. This challenge has deepened my commitment to fostering a resilient and innovative mindset.

What trend or technology do you believe will have the most profound impact on your work (and the work of your peers) over the next year?

I am genuinely enthusiastic about the upcoming year, foreseeing that artificial intelligence (AI) and machine learning will continue to significantly redefine our roles as product managers. The prospect of harnessing these technologies to analyze intricate datasets, forecast user behaviors and even automate specific tasks is a source of great excitement. This technological prowess is poised to equip us with the capability to make well-informed, data-driven decisions and provide users with unparalleled personalized experiences. Moreover, the advancements in natural language processing hold a particular allure. Envision the potential for enriched communication with clients and stakeholders, affording us the ability to gain profound insights into their requirements and expectations.

The impending integration of these AI advancements is nothing short of enthralling. I eagerly anticipate the exploration of the profound ways in which they will enhance our approach to product development and strategic implementation, elevating our practices to new echelons of excellence.

If you could say one thing to your younger self, what would it be?

Hey young me, buckle up and enjoy the unpredictable ride – your career journey’s a thrilling rollercoaster with surprises at every turn!