Ryan Lupberger

How do you explain your profession to people outside of the industry? What do you find most exciting and/or rewarding about this work?

Cleancult makes effective, natural cleaning products in milk cartons, versus plastic bottles, to reduce the waste in the plastic ridden cleaning industry. Our mission is to redefine cleaning shelves worldwide. I love how we’re completely reimagining packaging and how for every carton we sell there is less plastic is in the world.

What milestone or accomplishment have you made in your career that you are most proud of?

My proudest milestone has to be the development of our carton and packaging technology. Most people said putting soap in cartons just wasn’t possible. We were the first in the world to do it, now have over 16 patents, our owned machinery and a really robust supply chain that allows us to service the worlds largest retailers.

What is one notable achievement (personal or professional) that you've made over the past year?

Personally, we closed our Series B round with a group of great investors who I’m personally and professionally proud to partner with. This funding has allowed us to really scale and launch with some of the biggest retailers in the country.

What is a piece of media that has inspired you professionally?

I just finished Burn Rate by Andy Dunn and it was really impactful. He’s an impressive entrepreneur, but his imperfectness and true account of how leadership can be flawed and still succeed has been helpful in my own personal journey as a CEO.

Please share one fun or surprising fact about yourself:

Every year, I motorcycle across a state or country. This year, it’s Mongolia!