Pradeep Elankumaran

How do you explain your profession to people outside of the industry? What do you find most exciting and/or rewarding about this work?

I’m the Co-Founder and CEO of San Francisco-based Farmstead. We are the first national online grocer to offer fresh, local fare plus national brands, delivered for free, at the same or better prices than local supermarkets.

What milestone or accomplishment have you made in your career that you are most proud of?

I’m most proud of Farmstead’s self-starting internal culture. Our team keeps politics to a minimum, reduces meetings and spends time solving hard problems from first principles together.

What is one notable achievement (personal or professional) that you've made over the past year?

Farmstead’s national markets are all growing rapidly, including smaller cities like Charlotte and Raleigh, which have historically not been growth markets for online grocery.

What is a piece of media that has inspired you professionally?

I’ve been enjoying Joseph Campbell’s “The Power of Myth,” a recommendation from a founder friend of mine.

Please share one fun or surprising fact about yourself:

I backpack solo in the wilderness.