Experiential pop-up activations are often a brand’s playground, marrying storytelling and immersive design with human connection. Specializing in experiential retail activations, I am instrumental in guiding the entire lifecycle of a project. From strategic planning and ideation to store construction and operational guidance. My comprehensive point of view into every phase of a project allows me to stay on budget and on time.
Working with a diverse portfolio of clients, from big box retailers to up and coming DTC brands means no two projects are alike. Every client comes to the table with different goals. The most rewarding projects are the ones that challenge us to be creative in telling the brand’s story with maximum impact and limited budgets and/or timelines. Ultimately the response from the client and the client’s customers are the best reward.