I work on the digital side of retail. I look at how customers are shopping in-store and online, and find ways to make the shopping experience as seamless as possible. As consumers, we’re all looking to make the most informed decisions we can. My job is to strengthen that omni-experience. What excites me most about this work is that it’s constantly evolving. When you think you have things figured out, there’s something new taking the industry by storm. It forces us to learn, stretch and constantly stay open to new things.