Recently, our Chief Operating Officer gave me a copy of “Working Backwards,” which provides an inside look into how the Amazon business runs. There are so many important insights I gleaned from how to run meetings efficiently, to the importance of thoroughly recruiting the right kind of candidates and the concept of Bar Raising. From an external branding perspective, I am always thinking about our clients and what pain point we are solving for them. From the book, the concept of working backwards as a way to validate products and ideas resonated the most. Essentially, if there was a concept Amazon wanted to pursue, they would start by creating a press release and list of FAQ’s as a way to hone in on the most important features of the product and validate its usefulness. By preparing these documents at the onset, it ensures team alignment and offers a roadmap for what we are building, while also providing a succinct narrative for the products and services we sell.