Catherine Keywan Headshot 1

Catherine Keywan

How do you explain your profession to people outside of the industry? What do you find most exciting and/or rewarding about this work?

I describe my work as creating meaningful experiences for my client’s clients. Through interior and experience design, I connect customers to brands through engaging journeys, storytelling and brand identity in interior environments. Communicating a brand’s DNA, a new perspective or creating a positive first impression to customers through our work is most exciting.

What milestone or accomplishment have you made in your career that you are most proud of?

I look back and realize there is not one milestone I take pride in like a project win or award. I am most proud of the holistic view of my professional journey thus far. All moments throughout my career where I faced challenges, accomplishments, failures and successes contribute to where I am today. I will never forget my first pitch interview, my first presentation to a CEO, the first junior designer I mentored or relaunching our firm’s blog for young designers to share their voice. I am proud of my growth and of the contributions I have made to enhance my clients’ projects, as well as my firm’s business and culture.

What is one notable achievement (personal or professional) that you've made over the past year?

Last year, I accepted the role as President of the Retail Design Institute New England Chapter, and I am honored to represent our local retail community. Connecting members, inspiring collaboration, growing our network and sharing knowledge that shapes the future of retail design has been such a rewarding experience.

What is a piece of media that has inspired you professionally?

“FRAME Magazine” always has inspiring and insightful articles related to design, architecture, art and culture. I enjoy their wider lens on topics often informing future design trends.

Please share one fun or surprising fact about yourself:

A few years ago, my father gifted me his original record collection, featuring some of the best rock albums from the 70s and early 80s. I have been building my vinyl collection ever since!