winners_headshots_Tori
PinkLilly

Tori Gerbig

Co-founder and CEO

Pink Lily

While on maternity leave with her son, Gerbig started selling items in online marketplaces to make ends meet. What started as a temporary source of extra cash ballooned to a full-time job beyond her wildest dreams. In 2014, Gerbig took her passion for helping women feel beautiful and her keen eye for fashion to start Pink Lily. Despite its humble beginnings in her Bowling Green, Ky. garage, Gerbig runs what is now a multimillion-dollar online retailer of women’s apparel, footwear and accessories. She gives back to her community through a number of charitable efforts as well as through local job creation. The past year brought the creation of Pink Lily’s very first collection with influencer Caitlin Covington and Pink Lily Luxury Tan, the brand’s exclusive self-tanning line. Like many clothing retailers during the pandemic, her company also reworked their apparel line to include an expanded array of loungewear and stay-at-home styles. Notably under Gerbig’s leadership, Pink Lily received two separate honors from the Bowling Green Area Chamber of Commerce: the Bowling Green Community Impact & Investment Award in 2019 and the Targeted Industry & Business Award in 2020.

PROUDEST ACHIEVEMENT OF THE PAST YEAR

In 2020, we expanded to operate out of a 200,000-square-foot warehouse space; surpassed 1 million fans on Instagram; saw dramatic growth to Pink Lily; and more than doubled the size of our business. And on a personal level, we welcomed our rainbow baby and third child, Reese Caroline!

A PIECE OF MEDIA THAT INSPIRED ME RECENTLY

FUN FACT ABOUT ME

I love watching old Friends reruns!

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5 Holiday Trends That Will Shape 2020 Retail Strategies

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