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Trafilea

Santiago Zabala Travers

Co-founder and CEO

Trafilea Group/Shapermint

Known to most as “Santi,” Zabala Travers leads Shapermint, a fast-growing direct-to-consumer intimates marketplace. Due to his work, Shapermint has also become an influential advocate for women’s body positivity and empowerment. Since 2018, he and his co-founders have grown Shapermint into a $250 million company with 4.4 million customers. The company also launched two in-house brands — Empetua and Truekind — all without external funding. Zabala Travers gleans insights about products from thousands of conversations Shapermint has with its customers each month. Before Shapermint releases new products, it enlists hundreds of women in co-designing and testing them. To give back, Shapermint raised $100,000 for the American Nurses Foundation through its #WeAreInThisTogether initiative during the pandemic.

PROUDEST ACHIEVEMENT OF THE PAST YEAR

Professional: Shapermint achieved $200 million in total sales in less than two years. In 2021, it was voted “Best Online Marketplace” by Adweek’s Challenger Brand Awards. We had 4.7 million customers by 2020, and now we have 5.5 million. Personal: I achieved another dream to become a dad of a fabulous baby boy, Juan Bautista, with my loving wife. In 2020, I was named an Outlier Endeavor Entrepreneur. I’m also a member of YPO.

A PIECE OF MEDIA THAT INSPIRED ME RECENTLY

Principles and The Changing World Order by Ray Dalio.

FUN FACT ABOUT ME

I have listened to a 21-minute abundance meditation every day for the last six years to program my subconscious mind.

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