Samantha-Goodman
Bergmeyer

Samantha Goodman

Associate, Senior Architectural Designer

Bergmeyer

Goodman specializes in the design and implementation of branded experiential environments for national retailers and restaurants. After nearly a decade with Bergmeyer, the company recently named Goodman as an associate and elevated her to an ownership position. She successfully delivers projects for her retail clients but is also committed to the successful development of others in the industry. Currently, Goodman is managing a national program of projects for Shake Shack, including its first location in the Bronx, N.Y. She’s also worked with TD Bank, Peet’s Coffee and Tea, Samsonite and Spanx. Goodman is known at Bergmeyer for her ability to work easily with design teams, consultants, builders, landlords and permitting agencies. Through years of hard work and dedication, she forged many long-term relationships with her clients and supported their brands through strategic transitions and brand evolutions.

PROUDEST ACHIEVEMENT OF THE PAST YEAR

Becoming program/account manager for our account with Shake Shack. I have worked closely with this client for more than 5 years, starting as a job captain. I am enjoying being able to help our team grow and ensure they have the proper resources to succeed while still continuing to work hard to make sure our client succeeds on every project. It’s a proud moment to see my team succeed and feel more confident in what they are doing on a daily basis.

A PIECE OF MEDIA THAT INSPIRED ME RECENTLY

The whole Peloton community. I just purchased the bike and have only had it for a few weeks, but the teachers and community are so encouraging, and a morning workout really inspires me to show up and be the best I can be each day.

FUN FACT ABOUT ME

I’ve seen my favorite band in concert 78 times! It sounds crazy, but their model of playing is quite unique and each show is different. They connect songs together with improvised jams between the composed parts. I find it motivating and therapeutic.

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5 Holiday Trends That Will Shape 2020 Retail Strategies

The 2019 holiday season showed that retailers are eager and willing to step up their experience games, bringing the best of digital and physical together to engage their customers. Check out this e-Book to discover the five holiday trends that will shape 2020 retail strategies.