Lupberger launched Cleancult in 2017 as a direct-to-consumer subscription service for zero-waste, biodegradable cleaning products. This year, he is transitioning the company to a hybrid model that will make the products available at more than 3,000 select retailers in the U.S. and Canada. After working with numerous social ventures and the social impact accelerator The Unreasonable Institute, Lupberger wanted to combine his love of social impact with design and product excellence, leading to the start of Cleancult. Lupberger’s company worked hard during the pandemic creating new products to meet consumer demand for sanitizers, leading to the world’s first zero-waste foaming hand sanitizer. Lupberger has been named a top Colorado Entrepreneur by NFIB, is a TEDx speaker, an author for Conscious Company and has been a guest on “American Express Changemakers.” Since officially launching Cleancult, Lupberger has grown the business by 400%, with the brand projecting a growth rate of 300% for 2021. Cleancult has 16 patents currently pending as Lupberger champions a culture of innovation.