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Apple

Patrick Hallberg

Marketing and Merchandising Executive

Apple

Hallberg first made his name at Louis Vuitton/LVMH as an expert on men’s ready-to-wear commercial strategy, working across transversal projects including launching the first Resort Stores and LV America’s Cup. Later he started Vantage Marketing, supporting start-up brands in the United Kingdom and Scandinavia, like the Swedish fashion and art brand Limitato. For the past three years, Hallberg has worked for Apple, supporting its marketing and merchandising programs in Europe and the Middle East. He leads a strong merchandising team across Europe that incorporates innovative strategy across 18 countries. With his expertise in marketing strategy, implementation and merchandising luxury goods, Hallberg’s peers consider him a leader within the retail space.

PROUDEST ACHIEVEMENT OF THE PAST YEAR

Following an exceptionally challenging year for everyone, I’ve been most proud of the resilience and tenacity of our teams. As well as, personally, managing exceptional teams through difficult circumstances amidst global uncertainty. On a personal level, I am proud of being part of a larger community mentoring young adults and people in need, and sharing in the progress and success that we were a small part of.

A PIECE OF MEDIA THAT INSPIRED ME RECENTLY

One of the albeit few benefits of living through the pandemic was undoubtedly having a little more time to watch movies and read and re-read books. A Little Life by Hanya Yanagihara, a beautiful tale of friendship in an anxious world, remains a favorite. As does Michael Chabon’s The Amazing Adventures of Kavalier and Clay, which is not only nostalgic the second time around, but speaks timely volumes about adventure and, perhaps, the need for jolly escape. Also, Ted Lasso, anyone?!

FUN FACT ABOUT ME

I have always dreamed of being an astronaut and am still hopeful of one day setting foot on a world beyond ours. Hello, @elonmusk?!

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5 Holiday Trends That Will Shape 2020 Retail Strategies

The 2019 holiday season showed that retailers are eager and willing to step up their experience games, bringing the best of digital and physical together to engage their customers. Check out this e-Book to discover the five holiday trends that will shape 2020 retail strategies.