When you think of deodorant, you may not think “fun” and “sexy,” but a quick look at Native’s packaging and displays might change your mind. Croft is challenging perceptions of how consumers view personal care products through her work at Native, formerly a DTC brand. She recently redesigned the artwork on Native’s body wash for retail, which showed strong sales in its first few weeks post-launch. Croft also pitched, designed and led the strategy behind Native’s Holiday Bake Shop, its 2020 holiday campaign in U.S. Target locations, which, according to the Target team, was one of its “best performing programs” last year. Native also was the first plastic-free deodorant ever on Target shelves. Through Croft’s work as Creative Director, her innovative concepts and designs delight buyers and customers alike.