Lizzy-Ellingson
DavidBridal

Lizzy Ellingson

Chief Digital Experience Officer

David’s Bridal

Ellingson has more than 15 years of experience in design and digital product solutions. At David’s Bridal, she is responsible for the company’s ecommerce, planning and digital products. Prior to her current position she was the Co-founder and Chief Product and Design Officer of Blueprint Registry, a digital registry and website builder focused on creating a personal, omnichannel shopping experience for millennials during special occasions. David’s Bridal acquired Blueprint Registry in 2018, and since then Ellingson created the company’s first loyalty program; the Planning Toolkit, which combines vision boards, checklists and registries online; and virtual dress appointments. Beyond that, Ellingson continues to propel the bridalwear company into the future by integrating 3D/AR technology in partnership with Vertebrae to enhance the digital customer experience.

PROUDEST ACHIEVEMENT OF THE PAST YEAR

Launched Diamond Loyalty, the first loyalty program at David’s Bridal, and launched AR/3D dresses on a commerce website.

A PIECE OF MEDIA THAT INSPIRED ME RECENTLY

Poem: The Hill We Climb by Amanda Gorman; Book: The Girl with the Louding Voice by Abi Daré; Podcast: How I Built This.

FUN FACT ABOUT ME

I played goalie on a Division 1 soccer team in college.

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5 Holiday Trends That Will Shape 2020 Retail Strategies

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