Liz Rinaldi

VP Design Director, Retail Design Group

Arc Worldwide

Rinaldi is an NCIDQ-certified designer committed to creating experiences that bring brands to life. From her time with McDonald’s to her time at Arc Worldwide, she’s been known for pushing herself and her team to combine strategy with great design, always looking for new research to create better results. Going beyond her creative director role, Rinaldi is credited with selling, managing and designing along with her team. As an empathetic leader, she also cares about the mental health and morale of her team. Recent projects include a new store concept for Visionworks eye care; reimagining the auto repair experience of Firestone Complete Auto Care with a total interior and exterior design; and creating a new design for Samsung home appliances. She is slated to be a panelist at an upcoming SXSW on breastfeeding in the workplace, due to Arc’s partner pop-up Mother’s Lounge with the Leo Burnett Group.


I’m so proud of the work my team accomplished in redefining eye care for the Visionworks brand. We were able to take a deep dive into the total experience of eyecare from pre-shop anticipation, eye exam, shopping for new frames, waiting (for fabrication) and final delivery. We really dug into the barriers at each touch point and problem-solved around ways to improve each interaction. We designed the experience from the inside out, working closely with the Visionworks executive team to outline the ideal eyecare journey.


Publications like Retail TouchPoints, Retail Dive and PSFK are my constant go-tos for what’s happening in the retail world. I also love to absorb content to improve my leadership and personal growth, continually optimizing my time, as I seek to design my ideal life. The books Atomic Habits by James Clear and Power of Habit by James Dougal have both been well worn on my bookshelf this year. They both outline simple strategies for creating new habits and productive days and building better teams.


Last summer, I learned how to sail, and I have joined an all-women’s sailing club here in Chicago. I spend my summers sailing on Lake Michigan. Sailing is challenging, rewarding and relaxing, and it requires trust and teamwork.

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5 Holiday Trends That Will Shape 2020 Retail Strategies

The 2019 holiday season showed that retailers are eager and willing to step up their experience games, bringing the best of digital and physical together to engage their customers. Check out this e-Book to discover the five holiday trends that will shape 2020 retail strategies.