At AT&T, Calabrese uses his understanding about the customer journey and human behavior to design many experiential marketing mediums including retail, physical space and digital engagements. He is credited with creating experiences that helped elevate brand perception for companies like Toyota, Boeing, Chevrolet and more. Calabrese created AT&T’s first experiential customer journey model, a proprietary tool seamlessly linking all multi-sensory customer touch points for maximum brand breakthrough and cognitive engagement. Those who work with Calabrese consider him a key contributor to Czarnowski winning the General Motors Supplier of the Year Award for numerous years, as well as the General Motors Innovation Award in 2017. Calabrese also received the AT&T Cultural Pillar Award, given to individuals who show exemplary qualities that contribute to an award-winning company culture.