Katie-Keil
MadisonReed

Katie Keil

SVP of Omnichannel Marketing

Madison Reed

Keil’s leadership, drive and passion for the consumer helped earn her a spot on the 40 Under 40. At Madison Reed, which used to be exclusively DTC, she leads Omnichannel Retention and Client Insights, where she is involved in practically every touch point after the client’s first interaction with the brand. Keil developed Madison Reed’s marketing playbook for the first fleet of its retail Hair Color Bars and launched the Unlimited Roots Membership, a monthly program that offers unlimited root services in the Hair Color Bars. She improved Madison Reed’s omnichannel retention, which required cross-functional leadership, strong analytics and an understanding of what keeps clients loyal to the company. Keil also led consumer research to develop the in-store experience. Her work contributed to the brand’s explosive growth in 2020, where sales grew 130% and the client base doubled.

PROUDEST ACHIEVEMENT OF THE PAST YEAR

My new gardening skills! I grew some amazing broccoli this winter, and my roses are making me so happy this spring!

A PIECE OF MEDIA THAT INSPIRED ME RECENTLY

I love the TV show A Million Little Things. It is a reminder of what really matters in life: 1) Always showing up for friends and family; 2) Encouraging people to be their best selves; and 3) Finding love and joy even during hard times.

FUN FACT ABOUT ME

I had five knee surgeries in two years. I’m just happy to be able to do as much as I can!

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5 Holiday Trends That Will Shape 2020 Retail Strategies

The 2019 holiday season showed that retailers are eager and willing to step up their experience games, bringing the best of digital and physical together to engage their customers. Check out this e-Book to discover the five holiday trends that will shape 2020 retail strategies.