Recently promoted to Senior Brand Experience Manager, Madison is considered instrumental in driving brand awareness through Sleep Number (SN) activations that resulted in record consumer and media engagement. Through award-winning events with the Super Bowl and CES, she brought Sleep Number to the global stage. She received a gold award for Event Marketer Experience & Design at 2020 CES, which delivered 1.5 billion media impressions and more than 33 million social impressions for Sleep Number. Additionally, Madison oversees brand direction for selling events — from large-scale fairs, home shows and local events — with the field team, resulting in more than $50 million in sales. She supports the retail industry through thought leadership events and internal mentorship development. Madison has volunteered her time to causes in need of experiential expertise, serving as a board member of Autism Speaks and the American Diabetes Association. In the past, she also has volunteered for Special Olympics and led a team in the American Suicide Prevention Walk.