Jill Madison

Senior Brand Experience Manager

Sleep Number

Recently promoted to Senior Brand Experience Manager, Madison is considered instrumental in driving brand awareness through Sleep Number (SN) activations that resulted in record consumer and media engagement. Through award-winning events with the Super Bowl and CES, she brought Sleep Number to the global stage. She received a gold award for Event Marketer Experience & Design at 2020 CES, which delivered 1.5 billion media impressions and more than 33 million social impressions for Sleep Number. Additionally, Madison oversees brand direction for selling events — from large-scale fairs, home shows and local events — with the field team, resulting in more than $50 million in sales. She supports the retail industry through thought leadership events and internal mentorship development. Madison has volunteered her time to causes in need of experiential expertise, serving as a board member of Autism Speaks and the American Diabetes Association. In the past, she also has volunteered for Special Olympics and led a team in the American Suicide Prevention Walk.


I love the nature of my role and delivering unique and impactful experiences, but what I enjoy most is the cross functionality of my work. It’s the people who are the beating heart of any place, and we have some really amazing people I get to collaborate with every day at SN and with our amazing external partners as well. In addition to evolving our retail experience infused with cutting-edge technology, I am also leading our corporate social responsibility strategy, and I am really proud of the work we are doing with Make-A-Wish currently. It has been beyond rewarding to have SN be a part of each of the families’ journeys for the deserving kiddos.


I serve on the Sleep Number Diversity, Equity & Inclusion Corporate Council, which has been very rewarding in many ways. I am constantly inspired by our teams, our leadership and the broader community. A book I am currently reading is called Caste by Isabel Wilkerson (part of Oprah’s Book Club). It analyzes various caste systems in the world and their implications on culture still today. I resisted the urge to easily add to my Amazon cart and instead ordered from a local Black-owned shop that someone had recommended to me. I would encourage everyone to take that extra effort, because it does make a difference.

I also thought it might be helpful to share, from a parent’s perspective, two additional things: Crayola has made a really cool box of crayons called “Colors of the World” that represent a variety of different skin types. I introduced this to my daughter at a very young age as a place to have an age-appropriate conversation around diversity and the beauty in differences that make us all unique. Now that she is school aged, we love the book I Am Enough by Grace Byers. It promotes loving who you are, but also respecting and being kind to one another in a beautiful little read with a very diverse group of kiddos represented. Lastly, there are some really good podcasts currently on Minnesota Public Radio that help guide parents during tough conversations with kids that I have found very beneficial.


My all-time favorite title I have earned is “Mom!”