JamieWeiss
Djean

Jaimie Weiss

COO

Jean Dousset

Bucking the trend of direct-to-consumer businesses opening physical locations, luxury jeweler Jean Dousset sought to expand business from its sole brick-and-mortar shop in Los Angeles into two new DTC ecommerce brands, Jean Dousset and Oui by Jean Dousset. Doing this during COVID-19 was no small feat, and Weiss led the way. By devising a more efficient supply chain and digital-first experience, she contributed significantly to the creation of the Oui line of affordable luxury engagement rings. Weiss also led the go-to-market strategy for a collection of everyday jewelry products under the Jean Dousset brand to diversify the company’s reliance on revenue from engagement rings. Revenue in this new jewelry product category increased by 50% during the pandemic. She led the architecture of two ecommerce sites, innovating in digital customer experience. This includes the development of a proprietary digital diamond feed and custom ring design tool, called Your Dream Ring, which was nominated for a 2020 Webby Award for Technical Achievement. Weiss also oversaw user interface/user experience designs, as well as various integrations including Google Analytics, customer relationship management and email.

PROUDEST ACHIEVEMENT OF THE PAST YEAR

The launch of our two DTC ecommerce brands, initiatives that were two years in the making.

A PIECE OF MEDIA THAT INSPIRED ME RECENTLY

The book Your Forces and How to Use Them by Christian D. Larson. In particular, the passage “Promise Yourself” has been a source of inspiration this past year, which has been particularly challenging given the state of the world.

FUN FACT ABOUT ME

I have been to every continent except Antarctica (60 countries and counting!).

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5 Holiday Trends That Will Shape 2020 Retail Strategies

The 2019 holiday season showed that retailers are eager and willing to step up their experience games, bringing the best of digital and physical together to engage their customers. Check out this e-Book to discover the five holiday trends that will shape 2020 retail strategies.