While DiMattesa has a passion for retail and is constantly on the lookout for true innovation, she also knows when to go back to the basics to really connect with consumers. She mentors her team and pushes them (and vendor partners) to achieve greatness, stressing the importance of details to create the most authentic presentations. In partnership with Under Armour’s Innovation Team, DiMattesa recently helped launch the first-ever Instant Footwear Customization Experience, which allows patrons to customize their own footwear in-store in less than 10 minutes. Through the pandemic, she helped open 10 new stores for the brand, including two new concept stores. She finds time to give back by participating in and leading panels that help educate and inspire retail marketers across the industry.