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RiteAid

Brian Wehrle

Director, Store Experience

Rite Aid Corp.

Wehrle has risen through the ranks of Rite Aid throughout his eight years there, working as a Store Manager and a District Manager before joining the home office. The company was planning a huge rebrand in 2020, but prior to its launch Wehrle introduced and implemented an all-in-one store and field communication solution to ensure a successful rollout. Through his leadership, he was able to effectively simplify and streamline communication tools into Zipline, turning around a full fleet rollout to more than 44,000 users in three months. Wehrle also increased operational efficiencies and created social engagement channels for teams across the country to celebrate together; designed and established a Store Workload Optimization Process; and was instrumental in various initiatives for RiteAid’s RxEvolution rebranding campaign. Through all of this, Wehrle is also credited with leading the store experience through the challenges of the COVID-19 pandemic.

PROUDEST ACHIEVEMENT OF THE PAST YEAR

Creating an all-in-one store and field communication solution.

A PIECE OF MEDIA THAT INSPIRED ME RECENTLY

Podcast: Coaching for Leaders by Dave Stachowiak.

FUN FACT ABOUT ME

Pittsburgh Penguins hockey fan!

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5 Holiday Trends That Will Shape 2020 Retail Strategies

The 2019 holiday season showed that retailers are eager and willing to step up their experience games, bringing the best of digital and physical together to engage their customers. Check out this e-Book to discover the five holiday trends that will shape 2020 retail strategies.