After graduating with a degree in advertising from the University of Texas, Saffer taught herself coding and website development. At SuitShop, she combined her love of graphic design and development with a passion for retail and branding to create the company’s website (actually revamping it eight times in four years!). While visually appealing and easy to use, Saffer also built custom systems behind the scenes to coordinate wedding groups, send customers free trials, and streamline customer service and operations. Colleagues often approach her to problem-solve and build new systems to afford even more functionality for the website. The SuitShop often coordinates with outside brands, and Saffer frequently collaborates with them and acts as the point person on projects. Saffer’s work to streamline and automate internal operations led to more orders and customers, keeping overhead low. With the rebranding from The Groomsman Suit to SuitShop, Saffer is making the brand more inclusive, and a brand-new website for it is coming soon.
PROUDEST ACHIEVEMENT OF THE PAST YEAR
Honestly, staying productive and sane during the COVID crisis has been an achievement in and of itself. Working in the wedding industry this past year has been a challenge, but it’s been really fun to see folks bounce back and start to plan their weddings for late 2021 and into 2022.
A PIECE OF MEDIA THAT INSPIRED ME RECENTLY
The Queen’s Gambit was a fun and insightful watch. Unfortunately, I can relate a lot to a character that struggles with perfectionism to the point of self-destruction. I think that show does a good job of outlining the dangers of that kind of thinking.
FUN FACT ABOUT ME
I LOVE horror movies, TV shows and video games!
